Globalization, as the world has experienced it since the 1970s, has Assignment

Globalization, as the world has experienced it since the 1970s, has been rooted in neoliberal policy. Discuss alternative frame - Assignment Example As Jessop notes, neoliberal doctrine emerged as a dominant ideological force due to the convergence of progressive trends of economic internationalization, the apparent failure of Keynesian welfare state, East Asian developmentalism and Soviet model of central planning; and the emergence of new social forces brought about by the former developments (Jessop 105). The neoliberal theorists seem to proceed from the same assumptions that social liberals take for granted; they proclaim their commitment to a basic right of individual autonomy and assert that the basis of modern society should consist of wide variety of voluntary associations independent from the state control. Nevertheless, neoliberals take the common idea of all liberal thinkers about the necessity of expansion of market economy (Jessop 106) to its extreme limits, arguing that all social relations should be evaluated from the point of their compatibility with the freedom of market transactions. This includes an emphasis on deregulation of the financial markets both in domestic and international spheres; the ideological commitment to the curtailment of state intervention in the capitalist market economy; the introduction of the principle of market efficiency into the sphere of public welfare; and the commitment for the privatization of public enterprises and services (Jessop 107). The cities and city regions are especially affected by the neoliberal project of globalization. The dramatic restructuring of urban communities that began in the 1970s to 1980s led to the increasing marginalization of the relatively numerous swathes of the urban population caused by the drastic rise in unemployment (Swyngedouw, Moulaert, and Rodriguez

Study On The Salem Witchcraft Crisis History Essay

Study On The Salem Witchcraft Crisis History Essay The Salem Witchcraft Crisis of 1692 represents a low point in the history of colonial New England. There have a variety of interpretations crafted in an effort to explain the rise of this period of crisis. Some interpretations blame ergot poisoning or an outbreak of encephalitis as the primary causes of the SajgmJWitchcraft Crisis.1 Other historians have argued that it was the social and political discord among the men of Salem that engineered the rise of the Salem witchcraft calamity.2 Mary Beth Norton, in her work In The Devils Snare, offers a significant departure from the current historiography of the Salem witch craft crisis. Norton argues that the Salem Witchcraft Crisis of 1692 can only be understood by examining the military conflict between the English settlers and the New England Native Americans which occurred for the better part of two decades. The author is quick to note that the military conflicts did not cause the crisis that befell Salem rather, these conflicts create d the circumstances that enabled the events in Salem to develop as quickly and as completely as they did.4 In developing her thesis, Norton presents her interpretation in a chronological fashion focusing primarily on the events swirling out of control in Essex County, Massachusetts in the early 1690s.5 Not only does Norton make the link between the ensuing military conflicts of the settlers and the natives with the ongoing witchcraft crisis, she also discusses a myriad of other topics. Norton through the course of her work examines the change of the Salem Witchcraft Crisis over time, the unique elements inherent to the Salem Witchcraft Crisis, and she also provides an historical look at the first and second Indian wars.6 In order for Norton to engage in an intelligent discourse of these aforementioned topics she uses a generous amount of journal articles, secondary source materials, and primary sources. She draws upon such secondary source works as Salem-Village Witchcraft, and A Quest For Security: The Life of Samuel Paris; The 1 Mary Beth Norton, In The Devils Snare (New York: Alfred A. Knopf, 2002), p.4. 2 Norton, Devils Snare, p.4. J Norton, Devils Snare, pp.5,12. 4 Norton, Devils Snare, p.298. 5 Norton, Devils Snare, p.7. 6 Norton, Devils Snare, pp.6,8,11. Sermon Notebook of Samuel Paris, 1689-1694, and Cotton Mathers Wonders Of The Invisible World are among the primary source materials that are used by Norton. By understanding Nortons thesis, viewing the various topics addressed in this work, and the sources used to construct this interpretation one must consider the main points Norton brings up in support of her thesis. The lives of two New England women, and a household slave were irrevocably altered on February 25, 1692. Upon that very day Sarah Good, Sarah Osborne, and a slave named Tituba were accused of being beholden to Satan, and in his employ as witches. Of the three women that were accused of witchcraft, Norton argues, it is the charges against Tituba that are the most significant.7 The racial identity of Tituba, Norton notes, played a decisive role in her joining both Sarah Good and Sarah Osborne among the first of the accused. Historians have debated as to whether Tituba was an African or even a half-African slave, but Norton explains that in the surviving records related to this event villagers commonly referred to Tituba as Tituba Indian or the o Indian woman. This racial connection between Tituba, as an Indian, placed her within a similar vein of hatred that was solely reserved for the New England Native Americans by the settlers of Essex County, and ultimately elsewhere in the New England colonies.9 Norton notes the significant timing of this accusation of witchcraft against an Indian slave: Less than a month after the devastating raid on York and following more than three years of unrelenting frontier warfare. . .the first person identified as a witch in the crisis of 1692 was someone known to all primarily as an Indian. . . .[The accusers] thus named a woman with whom they were intimately acquainted, and who could be seen as representing the people who were then tormenting New England as a whole.10 The accusation of Tituba was to send in motion a calamity, Norton argues, that was to be inextricably linked with the violence between the English settlers and the New England Native Americans.11 7 Norton, Devils Snare, p.21. 8 Norton, Devils Snare, p.21. 9 Norton, Devils Snare, p.21. 10 Norton, Devils Snare, p.21. 11 Norton, Devils Snare, p.21. The accusation brought against the Indian slave Tituba unleashed a torrent of witchcraft accusations throughout Essex County. Another woman, Martha Corey, was accused on March 18,1692. Corey, through the course of her examination on March 21, was to further link the witchcraft crisis in Essex County to the ongoing violence with the Native Americans. Martha Coreys examination added the figure of the spectral black man.12 The spectral black man was witnessed by one Coreys accusers, Abigail Williams, who stated, There is a black man whispering in [Martha Coreys] ear.1 Norton explains that the term black man was generally employed interchangeably with Indian during this period in New England, as a means of addressing the native people of New England.14 It is Cotton Mather in his work Wonders of the Invisible World who makes the connection absolutely explicit, [T]he Black Man. . .they [the confessing witches and accusers] generally say he resembles an Indian.15 It is casually remarked by Norton that such an association between Indians this black man and Satan would not have been surprising to the residents of Essex County: English settlers. . .had long regarded North Americas indigenous residents as devil worshippers. . . .Puritan New Englanders. . .were particularly inclined to see themselves as antagonists of the devilish Indians.1 Martha Coreys fraternization with a spectral black man implied a direct alliance between Satan and the Native Americans of New England.17 The frequent references by confessors and those afflicted by witchcraft proved to establish an illicit connection between the witchcraft crisis of Salem and the ongoing military conflicts with Native Americans. The link between the witchcraft crisis and the military conflicts between the 18 Native Americans was made absolutely clear by the confession of Abigail Hobbs. On April 19, 1692 Abigail Hobbs confessed. Through the course of her examination, Hobbs 12 Norton, Devils Snare, p.58. lj Norton, Devils Snare, p.58. 14 Norton, Devils Snare, p.58. 15 Norton, Devils Snare, pp.58-59. 16 Norton, Devils Snare, p.59. 17 Norton, Devils Snare, p.59. 18 Norton, Devils Snare, p.81. admitted to having met the devil on the Maine frontier in 1688.iy During her time in Maine Hobbs stated that she encountered the devil in the woods near her home in Falmouth, Maine, which was one of the main areas attacked by the Native Americans in both the first and second Indian wars.20 To any who were present at this examination on April 19 the connection was clear: Satan and their Native American nemesis were aligned in a covenant to utterly destroy the goodly Christians of New England. Abigail Hobbs confession of having secured a pact with Satan in the woods of Falmouth. Maine left the residents of Essex County emotionally and spiritually shaken. Norton notes two specific events that demonstrate how deeply ingrained this connection between Satan and the New England Native Americans was in the collective psyche of the colonist In mid July of 1692 the port town of Gloucester many residents were convinced that their beloved town would soon be descended upon by the natives and their detested French allies. The Babson family was among the first to hear ominous sounds around their home almost every night in mid July. Ebenezer Babson and his family reported constantly heard, at night, men fleeing into the shadows discussing a plot to invade Gloucester. Norton explains that Ebenezer at one point thought, that he saw two Frenchmen. . .[and] at other times, he and others believed they spotted Indians.23 After these encounters for a period of two weeks the militia of Gloucester had occasional encounters with spectral assailants who seemed to melt into the shadowy confines of the Gloucester wood. On July 18, with the injection of some sixty militia men from Ipswich and after another week of sightings, caused the people to conclude that their shadowy tormentors were only figments of their imagination.24 This incident of a large scale case mass hysteria clearly shows the extent of the fear caused by the recent connection between the witchcraft crisis and the conflict with the Native Americans in New England. 19 Norton, Devils Snare, p.81. 20 Norton, Devils Snare, p.81. 21 Norton, Devils Snare, p.297. 22 Norton, Devils Snare, p.232-233. 23 Norton, Devils Snare, p.232. 24 Norton, Devils Snare, p.232.

Disc Golf :: Ultimate Frisbee Golf

Water and Salt water sound similar, at first you would think that but as soon as you research either of them you’ll find that the only thing they have one thing in common water. This pair brings to mind somewhat of a similar situation in golf and frisbee golf. One would think that you frisbee golf is just golf with a frisbee but this is not so it s deeper than that. When you experience both of these it come to you, although they share similar names golf and frisbee golf have many differences between them. It is easy to conclude that the equipment differs in golf and frisbee golf. When golfing you use fifteen clubs and a ball, the clubs allow you to hit shots at different lengths. The ball you use consists of hard plastic that varies in the way they grip the green and the way they fly through the air. You hit the ball at a hole with a three-inch diameter by hitting the ball with the club. When playing frisbee golf you use frisbees made from a hard plastic for durability. When picking out your frisbee you must take a lot of other things into consideration such as: color, weight, design and flight pattern. You also may find it necessary to obtain two frisbees one being a driver and the other being a putter. The driver is for maximum distance but not accuracy and the putter is for the opposite. You throw these frisbees at hanging chains with a cup underneath. I think beginners should play where they get the frisbee to hit any part of the chains or the pole in the air. So if you throw it a nd nick the chains its as good as putting it in the cup, making it easier so you don’t get so discouraged. This also helps them experiment with how the frisbee flies and how to get it to fly other ways. To recap golf uses two types of equipment and frisbee golf uses just one, also in golf the club propels the ball as opposed to frisbee golf where your arm throws the frisbee.   Ã‚  Ã‚  Ã‚  Ã‚  There is really only one traditional swing in golf. This is a fluid take back followed by a controlled rip at the ball. In frisbee golf you have many choices of how you want to throw the frisbee, it comes down to a matter of how it needs to fly and what you feel most comfortable with.

Environmental Valuation Of Bako National Park Environmental Sciences Essay

‘Marketing Malaysia as a finish of excellence and to do the touristry industry a major subscriber to the socio-economic development of the state ‘ This is Tourism Malaysia ‘s mission statement. It has been 37 old ages that Tourism Malaysia aims to promote the growing of touristry which will besides lend to state ‘s economic development and quality of life. The authorities began to take touristry earnestly in the late eightiess. Malaysia has launched ‘Visit Malaysia Year ‘ as the selling run in 1990, which contributed 54 % addition in international tourer reachings for that twelvemonth. The figure of visitants supports on increasing since so. Chart 1 below shows the tendency of tourer reachings and grosss to the state for the past 10 old ages. There was a rapid growing in both tourer reachings and grosss till the figure slowed down in the 2002 an 2003. This was due to worldwide frights of terrorist act, September 11 onslaught on the WTC in New York, followed by bird grippe diseases and Severe Acute Respiratory Syndrome ( SARS ) onslaught. However the tendency continues to increase despite reverses in the undermentioned old ages till present which amounting to 22 million of tourer reachings and RM 49,561.2 million in grosss for 2008. At the minute, touristry is the state ‘s 3rd largest beginning of foreign exchange net incomes after fabrication and oil. Malaya, being situated within the tropical part, has many nature-based touristry attractive forces, for illustrations, caves, waterfalls, hot springs, beaches, coral reefs, mountains, and birds and wildlife sanctuaries. For these grounds, the authorities is really acute in advancing these nature-based attractive forces. To conserve these nature-based attractive forces, the authorities has established a web of protected countries for the preservation of biological diverseness. Malaysia has ever been recognized to be one of the richest biodiversity in the universe. This is in line with the National Policy on Biological Diversity whose vision is to â€Å" transform Malaysia into a universe Centre of excellence in preservation, research and use of tropical biological diverseness by the twelvemonth 2020 † ( MoSTE, 1998 ) . The World Conservation Union ( IUCN ) has defined national park as natural country of land and/or sea, designated to a ) protect the ecological unity of one or more ecosystems for present and future coevalss, B ) exclude development or business unfriendly ( harmful ) to the intents of appellation of the country, and degree Celsius ) provide a foundation for religious, instruction, recreational and visitant chances, all of which must be environmentally and culturally compatible ( IUCN, 1994 ) . These national Parkss are established for the intent of saving, hence leting and encouraging entree for instruction, diversion and touristry intents. The direction of touristry in sing the natural countries is complicated in Malaysia. Authority for assorted natural resources is randomly divided under different authorities umbrellas and several province governments ( Hall, 1994 ) . In Peninsular Malaysia, tellurian protected countries are chiefly managed by the Department of Wildlife and National Parks ( DWNP ) and the Department of Forestry. The Marine protected countries are managed by the Federal Marine Parks Section under the Ministry of Natural resources and the Environment. In Sabah, the tellurian protected countries are managed by Sabah Parks, Sabah Wildlife Department, Sabah Forestry Department and Sabah Foundation, while all the Marine protected countries are managed by Sabah Parks. In the instance of Sarawak, all tellurian and marine protected countries are managed by the Sarawak Forestry Corporation. Malaysia has 30 gazetted national Parkss which inclusive of 6 Marine Parkss. There are 8 national Parkss located in Peninsular Malaysia, 7 are in Sabah and 15 are in Sarawak. A sum-up of the national Parkss in Malaysia is in Table 1. Table 1: List of National Parks in Malaysia Location Parks Date established Size ( hour angle ) /area Attractions Peninsular Malaya Taman Negara National Park, within 3 province boundaries of Pahang, Kelantan and Terengganu 1939 434,300 hectares Largest in the state Canopy walk Wildlife observation Endau-Rompin National Park, Johor-Pahang boundary line 49,000 hectares Rock formation Sandstone tableland Tropical wood Tanjung Piai Johor National Park, Johor 2001 Wetlands Coastal Rhizophora mangle Bird observation and fishing Penang National Park, Penang 2003 2,562 hectares Meromictic lake Wetlands Mangroves Coral reefs Turtle nesting beaches Payar Marine Park, Kedah 1985 Screens 2 maritime stat mis of 4 islands Coral reefs Marine life Snorkeling Scuba diving Redang Marine Park, Terengganu 1985 25 square kilometer Coral reefs Marine life Snorkeling Scuba diving Tioman Marine Park, Pahang 39 kilometer long and 12 kilometers broad Coral reefs Marine life Snorkeling Scuba diving Cragged Mersing Marine Park, Johor White beaches Coral reefs North borneo Crocker Range National Park Assorted dipterocarp forest Montane forest Pulau Tiga Park Coral reefs Beach forest Kinabalu Park 4,101 meters above sea degree Mount mounting Tunku Abdul Rahman Park Beach forest Turtle Island Park Turtle nesting beach Tawau Hills Park 27,972 hectare Sarawak Bako National Park 1957 2727 The oldest park Heath forest Open scrubland Mangrove Kubah National Park 1988 2230 The universe of thenar Montane forest Assorted dipterocarp forest Heath forest Gunung Gading National Park 1983 4196 Home of rafflesia Montane forest Assorted dipterocarp forest Batang Ai national Park 1990 24040 Home of orang utan Assorted dipterocarp forest Riparian wood Regenerated forest Tanjung Datu National Park 1994 1379 The smallest park Assorted dipterocarp forest Beach forest Niah National Park 1974 3138 The archaeological site of Sarawak Assorted dipterocarp forest Limestone forest flora Heath forest Lambir Hills National Park 1975 6949 The virgin rain forest of Sarawak Assorted dipterocarp forest Heath forest Gunung Mulu National park 1974 52865 The biggest cave chamber in the universe Assorted dipterocarp forest Limestone forest flora Montane forest Similajau National Park, Bintulu 1976 8996 Where the rapids meet the sea Assorted dipterocarp forest Beach forest Mangrove forest Talang-Satang National Park 1999 Sarawak ‘s polo-neck islands Marine polo-neck preservation Bukit Tiban National Park, Bintulu 2000 Conservation and research presentation Water-based diversion Wildlife watching Jungle trekking Maludam National Park, Sri Aman 2000 Peat swamp The last feasible ruddy banded langur population ( monkey ) Rajang Mangroves National Park, Sarikei 2000 The Rhizophora mangle ecosystem Mangrove forest Gunung Buda National Park 2001 The newest national park Limestone forest Loagan Bunut National Park 1990 10736 The largest natural lake Peat swamp wood Assorted dipterocarp forest Beginning: hypertext transfer protocol: //www.malaysiamydestination.com Ministry of Natural Resource and Environment, 2006 In this survey, the range is limited to the tellurian protected country i.e. national park country, which is the most recognizable class of protected countries. As diversion is one of the grounds of the appellation of these national park countries, they are view as the of import subscriber to the touristry industry. Sarawak National Parks Modern Parkss and militias were established in the late 1800s. With this, Sarawak attempts began with the being of the National Park Ordinance in 1956 and the constitution of a Board of Trustees to administrate this. In 1973, there is a alteration in the disposal of national Parkss, where the Board of Trustees is replaced by the Conservator of Forests. Since so, Sarawak Forestry Corporation has been charged with the duty of implementing the regulation. Sarawak Forestry Corporation managed all 15 tellurian and marine Parkss in Sarawak province which covers the entire country of 184,922 hour angle. The aims of the National Parks and Wildlife Division ( NPWD ) are: – To set up and pull off the National Parks, Wildlife Sanctuaries, nature Militias, Forest Parks and other tantamount militias throughout Sarawak. To supply recreational and other installations in National Parks, Wildlife Sanctuaries, nature Militias, Forest Parks and other tantamount militias. To develop an effectual promotion and extension service on nature preservation. To set about research in the ecology, saving and extension of wildlife and their natural home ground. There are four subdivisions within the NPWD, viz. Parks and Nature Reserves Branch, Wildlife Branch, Planning & A ; Development subdivision and Interpretation & A ; Conservation Education Branch. The chief duties of Parks and Reserves Branch include overall direction of all Parkss and militias. The Wildlife Branch chief activities are wildlife direction and research. These include home ground direction, confined genteelness, species direction veterinary, enforcement and licensing. The research is chiefly on Primatess, big and little mammals, birds, reptilians and amphibious vehicles. The Planning and Development Branch is responsible to pull off the Planning and Investigation Unit and the Design and Implementation Unit. Last, the Interpretation and Conservation Education Branch is responsible for four units which are Interpretation Unit, Conservation Education and Extension Unit, Research Unit and Administration Unit. Bako National Park ( BNP ) was the first to be gazetted as a protected country on 1 May 1957 among all the 15 national Parkss in Sarawak. It is located 37 kilometres to the E of the capital metropolis of Kuching. Covering an country or 2727 hectares of a rugged sand rock, in the map, BNP is at the tip of the Muara Tebas peninsular. It was merely until 1985, the route from Kuching to BNP was completed and in order to entree to the park, it requires a short express boat journey of about 25 proceedingss ride along the Bako River. BNP is one of the smallest national Parkss in Sarawak, yet recorded as one of the highest rate of visitants to day of the month. BNP is celebrated for its rain forest, forest wildlife, jungle watercourses, waterfalls, works life, secluded beaches and trekking trails. The jungle trekking trails are good maintained web of 16 colour-coded walking trails, from easy ambles, full twenty-four hours treks to overnight bivouacing expeditions which allows the visitants t o acquire to the most out of its alone environment. The undermentioned tabular array provides inside informations of trekking journey in BNP. No Name of trail Trail length ( kilometer ) One manner clip & A ; Distance from HQ Colour Code 1 Tanjung Sapi 0.5 30 proceedingss ( 0.8km ) White/Red 2 Telok Paku 0.8 1 hr ( 1.2 kilometer ) White 3 Ulu Assam 0.8 1 A? hours ( 1.4km ) Blue/Red 4 Telok Delima 0.25 45 proceedingss ( 1km ) Blue/White 5 Telok Pandan Besar 0.75 1 hr ( 1.75km ) Yellow 6 Telok Pandan Kecil 1.5 1 A? hours ( 2.5km ) Yeloow 7 Serait 1.25 1 A? hours ( 2.2km ) White/yellow 8 Lintang 5.25 3 A? hours return Red 9 Tajor 2.75 2 A? hours ( 3.5km ) Red/White 10 Tanjung Rhu 1.8 2 A? hours ( 4.2km ) Red/Yellow 11 Bukit Keruing 2.25 3 A? hours ( 5.5km ) Blue 12 Paya Jelutong 0.2 3 A? hours ( 5.7km ) White/Blue 13 Bukit Gondol 2 4 A? hours ( 7.7km ) Yellow/White 14 Ulu Serait 2.75 3 hours ( 4.8km ) Blue/yellow 15 Telok Sibur 0.8 3 A? hours ( 5.3km ) Red/Black 16 Telok Limau 5.75 7 hours ( 10km ) Red/Blue 17 Telok Kruin 1.5 7 A? hours ( 10.5km ) Blue/Black 18 Pa ‘ Amit ( Lakei Island ) 1.0 30 proceedingss ( from Base ) OrangeRevised Fess and Accommodation ChargesEffective 1 July 2002Entrance FeesVisitor Category Single Entry ( per individual ) Multiple Entry ( Non-transferable ) ( per individual ) 5-Entry Base on balls ( Movable valid for 1 individual ) 1-month cogency 3-months cogency Adult RM10.00 RM50.00 RM100.00 RM40.00 Student/Senior Citizen/Disabled individual RM5.00 RM25.00 RM50.00 RM20.00 Assorted Group* n.a. n.a. n.a. n.a. Child, 6 old ages and below Free Free Free FreeType of accomodationFacilitiesRate per darkNo. of units availableForest Lodge, Type 5 2 suites with 3 individual beds each Non-air conditioned Fan merely Shared bathroom and lavatory RM100+ per room or RM150+ per house 7 Forest Lodge, Type 6 2 suites with 2 individual beds each Non-air conditioned Fan merely Attached bathroom and lavatory RM50+ per room or RM75+ per house 2 Forest Hostel 4 suites with 4 individual beds each Non-air conditioned Fan merely Shared bathroom and lavatory RM15+ per bed or RM40+ per room 3 Camp site ( bivouacing equipment is non provided ) Public bathrooms and lavatories RM5 per individual 18 sites + Plus 5 % authorities service revenue enhancement Beginning: hypertext transfer protocol: //www.forestry.sarawak.gov.myRules and RegulationsThe regulations and ordinances are at that place to protect the park for the benefits of visitants. It is an offense to: – Enter without a license ; Kill, gaining control, toxicant or upset any animate being ; Cut, take, destruct or put fire to any object ; life or inanimate, dead or alive, Introduce any animate being or works onto the park ; Damage, erect any edifice or other constructions ; Litter Punishments: The minimal mulct for the above offenses is RM1,000 and six months imprisonment. License: Visitors must obtain a certified license before come ining the national Parks, nature Militias or Wildlife Centre from the nearest engagement offices. For professional movie shapers and those transporting out expeditions, a particular permission from the Sarawak State Secretary must be acquired in progress. Exclusion of liabilities: Any individual sing Sarawak ‘s national Parkss, nature militias and wildlife Centres enter at their ain hazard. The license to come in is granted capable to the status that the Forest Department and/or the State Government and/or Officer shall non be responsible for any physical, mental or emotional hurt sustained, or any loss of life, or belongings or whatsoever sort within these countries. The State Government of it Officer disclaims any act ( s ) or skip nevertheless caused or originate within these countries. LITERATURE REVIEW Economic Evaluation of Environment Policy shapers in developed states have realized that it is of import to take into history the economic rating in the procedure of determination devising. However, in developing state like Malaysia, the rating of environmental good is regarded as unfamiliar. Though researches sing this issue in Malaysia published are found to be rare, the determination proved that our state besides give values on environmental goods. Economic rating refers to the measuring on footings of money values to non-marketed goods and services. Non-marketed goods and services include those which can non be straight bought and sold in the unfastened market topographic point. Goods and services which have economic value contribute positively to human well-being. This is determined by the penchants of the persons which show the degree of satisfaction. These penchants can be revealed in the context of willingness to pay ( WTP ) . On the contrary, human well-being will besides necessitate to digest with the unwanted values which revealed in the context of willingness to accept ( WTA ) . Economic rating technique aims to find the entire economic value ( TEV ) . TEV identifies the alterations in human well-being that accrue from a alteration in the proviso of the good. These values may accrue to users and non users. The illustrations for this would be the willingness to pay for the saving of the forest in the national park and the preservation of endangered species like the proboscis monkey, even though the person may non hold seen the species while in the national park. TEV is made up of the amount of usage and non-use value. Use values may be direct or indirect. An illustration for this would be a wood in a national park. Visitors to the forest brand direct usage of it and the fact that the forest protecting the water parting of the part is an illustration of an indirect usage. A non-use value, besides known as inactive usage values, is when persons are willing to pay even though they make no direct usage of it. There are two methods in gauging the economic values of non-marketed goods and services which are revealed penchants ( RP ) and stated penchants ( SP ) . RP and SP can be use to gauge the usage value, nevertheless non-use values can merely be estimated by SP techniques. RP is exercised when the penchant of the persons is revealed by their buying wont in the existent market, which is price-based. In contrast, SP measures the demand of goods and services which do non hold market monetary value as they are non straight sold. Normally, the study would inquire on how much money would persons are WTP or WTA to bask the benefit of the goods and services, for illustration, the being of the environment. Property market ( WTP ) Labour market ( WTA ) Contingent ranking Contingent ( conjoint ) evaluation Choice experiments Paired comparings Market monetary values ( WTP ) Contingent rating ( WTP/WTA ) Choice modeling ( WTP/WTA ) Debaring behavior ( WTP ) Random utility/ distinct pick theoretical accounts ( WTP ) Hedonic pricing Travel cost method ( WTP ) Benefit transportation Stated Preferences conjectural markets does response/production maps Entire Economic Value Non-use Value Use Value Revealed Preferences conventional and proxy Figure 1 Economic rating techniques Developed states every bit good as the developing states have accepted that environmental goods can be measured utilizing several methods. In developed states, the methods used are beforehand where they have applied the usage of benefit transportation into their researches. However in Malaysia, the most common is CVM and merely late CM was adopted in researches done byaˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦.. Revealed penchants technique Stated penchant technique SP technique which ask conjectural inquiries, are categorized into contingent rating ( CV ) and multi-attribute rating ( MAV ) ( Anna Merino-Castello, 2003 ) . Contingent Valuation ( CV ) CV measures the WTP through direct inquiries such as â€Å" How much are you willing to pay? ‘ and ‘Are you willing to pay RMx? ‘ . The former estimates the single penchants utilizing the open-ended method which is penchant based. The latter inquiry estimates the single penchants utilizing the referendum or dichotomous pick evocation. The respondents are merely given the option of replying yes or no, which is choice-based. This implies the premise of random public-service corporation map where the coefficients value are obtained through the appraisal of binary logit utilizing the maximal likelihood process. However, an increasing figure of empirical surveies revealed that dichotomous pick consequences seemed to be significantly larger that open-ended values, perchance due to ‘yeah-saying ‘ ( Hanley et al. , 2001 ) . Both open-ended and dichotomous CV attacks have restrictions in gauging values. These restrictions are: 1. merely one property to be valued by respondent 2. respondents are improbable to give accurate response for conjectural market 3. May bring on some respondents to act strategically when public goods are involved Due to these restrictions, researches in rating of non-use value exchanging to the option stated penchant technique which is MAV. The chief difference between CV and MAV is that CV analyses one property of the merchandise at a clip whilst MAV analyses more than one property at the same time. This includes whether the properties are attached to one another or a trade-offs between them. Choice Modelling ( CM ) Similar to CV, MAV can be categorized into preference-based and choice-based method. In preference-based, the respondents are required to rate or rank each alternate merchandise in conjectural and existent market. On the other manus, in choice-based method, the respondents need to take one among several options merchandises which is more realistic because the respondents execute this mundane as a consumer taking a series of viing merchandises. In preference-based, the respondents does non necessitate doing any committedness to take a peculiar option, hence this is the ground why choice-based method is more preferable than preference-based attack. Preference-based method is by and large termed as conjoint analysis ( CA ) which comprises of contingent evaluation and paired comparing while choice-based method globally termed as pick mold ( CM ) which comprises of contingent ranking and pick experiment. CA and CM are differentiated by the signifier of the public-service corporation map. CA use a deterministic public-service corporation map and CM use the random public-service corporation map. Deterministic public-service corporation map is assumed to be related to an person ‘s evaluation via a transmutation map o : Uij = o [ Vij ( Xij ) ] This information is estimated utilizing ordinary least squares ( OLS ) arrested development techniques which implies the premise of the cardinality of evaluations graduated table ( Bateman et al, 2002 ) . In contrast, CM usage random public-service corporation map which represents the incorporate behavioural theory of determination behaviour and is composed of a deterministic constituent Vij and s stochastic I µij: Uij = Vij ( Xij ) + I µij This random public-service corporation theory ( RUT ) leads to the distinct pick theoretical accounts which describes the behaviour of respondents ‘ pick chances in response to alterations in properties that step differences across other respondents. This information is estimated utilizing the maximal likeliness method. All these four methods in multi-attribute rating differ in the quality of information they generate, in their grade of complexness and besides in their ability to bring forth WTP estimations that can be shown to be consistent with the usual steps of public assistance ( Bateman et al, 2002 ) . In contingent evaluation, respondents are presented with a figure of events one at a clip and are asked to rate each one separately in a numeral graduated table. The evaluation is so transformed into public-service corporation graduated table. This indirect public-service corporation map is assumed to be related to respondents ‘ evaluation via a transmutation map which leads to a typical analyzed utilizing OLS arrested development technique. As mentioned before, this implies strong premises of cardinality of evaluation graduated tables. This is inconsistent with the consumer theory. Hence, contingent evaluation does non bring forth public assistance consistent value estimations. In mated comparing, respondents are asked to take their preferable alternate out of a set of two picks and to find their penchant in a numeral graduated table. The public-service corporation map is besides estimated utilizing OLS. In a contingent ranking, respondents are required to rank a set of alternate options from most to least preferable. Each option has two or more properties, which are offered at different degrees across options. The respondents are required to rank their options. One of the options must be the current executable pick set of the respondent. The ground is, if the position quo is non included, the respondents may be forced to take the options which they non prefer at all. This rank order informations is estimated utilizing maximal likelihood process. In pick experiment, respondents are given a series of options and are required to bespeak their most preferable option. The baseline option, which is the position quo, need to be included in each of the pick set. This experiment gives welfare consistent estimations because, 1. the respondents needs to tradeoff alterations in property degrees against the cost of doing these alterations 2. the respondents can take the position quo 3. we can stand for the econometric technique used in a manner which is precisely parallel to the theory of rational and probabilistic pick. 4. we can deduce estimations of counterbalancing and tantamount excess. This conditional logit theoretical account can be estimated utilizing the maximal likelihood process.

Business Plan – Convenience Store

Business Plan Buster’s A cozy Store that designed for your needs [pic] Business Plan by Lydia Chan CONTENTS[pic] 1. Executive Summary Buster’s is a convenience store specialized in servicing daily needs of occupants of the office building where it is located. It offers variety of products to satisfy customers’ daily needs including snacks, pre-wrapped sandwiches, bottle/canned beverages, stationery, greeting cards, newspapers, paperback books and small gift items. The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy, Buster’s been able to get break-even in the eleventh month, and reaches to an annual revenue to US$300,000 last year. It has successfully built up an image of a convenience store that is friendly and customized to the occupants of the Empire Centre and the neighborhood buildings. With the proven success of the first Buster’s Store, Lydia is fully confident to expand the business by opening a second store with identical business strategy. The key to success is to find another perfect location. The golden opportunity is now appearing, there is a new office building, Sky Tower, will be opened by end of this year. Sky Tower is just two blocks away from Empire Centre. Besides the advantage of easy management derived from the close by location of the two stores, to make this location perfect for Buster’s is that Sky Tower is an A grade eighty-storey office building which create huge number of potential customers for Buster’s. 1. Mission The Mission of Buster’s is to provide friendly service and good quality of products to occupants of the buildings. Good mix of variety product items are perfectly meet customers’ needs in their daily work lives. 2. Objectives 1. To make Buster’s the preferred convenience store for the occupants of the building where it is situated and the neighborhood. 2. To break-even by the end of the first year. 3. To achieve a net profit of 5% by year three. 3. Keys to Success 1. Establish an image that Buster’s is â€Å"their† convenience store for the customers. 2. To turn over inventory an average of 15 – 20 times per year. 3. To provide friendly service and premium quality products. 2. Company Summary The first Buster’s store is owned and operated by the founder, Lydia Chan, in Sole Proprietorship. The concept of this new venture is a convenience store that specially services occupants of the office building where it is situated. The first store was set up in 2007 located in Empire Centre in Jordan district. It is a 1,000 square feet store in the lobby with 2 full time employees. In 2009, annual revenue of this store is US$300,000. With the earned capital and experiences from the first store, Lydia believes it is the mature time to expand her business by establishing a second store. In order to strengthen the financial and professional background, the second store will be in partnership set up. 1. Ownership The new Buster’s store is privately owned corporation in partnership basis. Lydia Chan owns 75% of the second store. She will work full-time in the store in the first year to ensure smooth day to day operation. In the second year and onwards she will be half day in the first store and half day in the second one. Carmen Chan owns 25% of the second store. Carmen is the elder sister of Lydia, she is a chartered accountant in Hong Kong Bank. She will provide financial advice and assistant for Buster’s. 2. Employees Base on the experience of the first store, we anticipate two employees are sufficient for the daily operational need. There are two full-time shop assistants in the first Buster’s store, Christine and Mina. Christine, high school graduated, joined Buster’s since it was launched in 2007. Her experiences in nurturing infancy Buster’s and daily operation are valuable to the second store. She will be promoted as shop supervisor and transfer to the new store. Christine will be responsible to coach and mentor the other new hired shop assistant, service customers, keep tract inventory/replenishment and report customers’ comments/complaints to Lydia for ensuring corrective action be taken. We will hire another shop assistant to work together with Christine. Criteria are High school graduate with 1-2 years retailing sales experience. 3. Financials 1. Start-up Finance Summary Anticipated start-up cost of the new store is US$200,000. The main cost of start-up will be inventory. It is estimated that the initial inventory purchase will be $100,000. In addition, $30,000 will have to be spent on fixtures and fittings for the store. Since it is a brand new building, there will be no maintenance needed before move-in. Funding will be come from the combination of the two owners from their own savings. Lydia Chan (75% ownership) – contributes US$150,000 Carmen Chan (25% ownership) – contribute US$50,000 2. Start-up Cost Summary This table shows a summary of start-up cost and expenses [pic] 3. 3 Anticipated Revenue and Operating Cost for the First Year pic] 3. 4 Pro-forma cash flow projection for the first year of operation [pic] 5. Break even Analysis The following chart and table show the break-even analysis for Buster’s [pic] [pic] 3. 6 Anticipated return on investment in the first three Years The following table provides the anticipated return on investment from the perspective of three years into the revenue [pic] 4. Marketing /Sales 1. Sum mary of Marketing and Sales Strategy Buster’s new store will be situated in the lobby of Sky Tower, a new office building in a concentrated commercial area, Kennedy District. Busters’ key customers are occupants of Sky Tower. According to the information from the Building Management office, 80% of the total vacant units were leased out and under interior fixtures and fittings stage. These companies will be moving in within two to three months which will secure customers flow when Buster’s is launched. 4. 2 Market Segmentation Occupants of the building are owners and employees of medium to sizable international corporations. They can be divided into 3 market segments : A) Aged 25 – 39 Male They require speedy service, just pick and pay. Half of them are wealthy Yuppies in managerial level, they do not mind to pay a little higher for the convenience and good quality. They are busy in work and social life, our fresh pre-wrapped sandwiches, popular bottled beverages and high end imported snacks will suit their needs. B) Aged 22 – 35 Female Same phenomenon as other prosperous cities, all ladies are keen to slim down their bodies and are cautious in selecting food. It is more obvious for this age group of ladies. They always search for healthy food and snacks. On every category of food, Buster’s will have a special corner for healthy food with notes on shelves for their easy perusal. Healthy food including vegetarian brown bread pre-wrapped sandwiches, low calories snacks, herbal tea and fruit juice types of bottled beverages and etc. These ladies may be secretaries or work in the administrative departments who are responsible to purchase stationeries for the offices. They will naturally select Buster’s for convenience while they are purchasing their own personal needs. This is a critical customers group for Buster’s. C) Miscellaneous This includes the middle-aged group, outsiders/visitors and etc that they have varied or unpredictable buying pattern. Continuous analysis of this group is required in a quarterly basis when Buster’s store is launched to ensure our service and products cover their needs. 3. Product Strategy Buster’s emphases are on friendly service and good quality of products that fit the requirements of people in their workplace. We do not just follow what selling in super markets or franchised convenience stores. We focus on customization. The following listed are the key categories for Buster’s. A) Pre-wrapped sandwiches : Homemade sandwiches with 4 different choices of fillings : egg and ham, beef, chicken breast and assorted vegetables. These are basic pre-wrapped sandwiches. In addition, we also provide small individual packed fillings such as chess, tomato, cucumber and eggs as supplements, so customers can design and make their own sandwiches in their offices. This will satisfied customers who are looking for variety of choices but without burdening our inventory. B) Bottled/Canned beverages The most popular bottled/canned beverages are available in Buster’s which including soft drinks, coffee, tea and milk. We also provide healthy drinks such as herbal tea, flower flavored tea, juice, Soya bean milk, flavored mineral water, and etc. C) Snacks Popular branded snacks of chips, chocolates, candies and gums are must items in the shelves. To take care of the needs for customers who are pursuing for healthy life, special selection of snacks such as sun-dried fruits, organic food, low calories/calcium crackers, sugar free candies/gums are also available in our â€Å"Healthy Corner†. D) Stationery and Greeting Cards To take care of the sudden or urgent needs of the office people, we will provide certain basic items of stationery and greeting cards but to cautiously control this category of goods occupying not exceed 10% of total display/shelf space. E) Gifts Small gifts can also be found in Buster’s. Regular items are gift sets of premium chocolates and tea bags which are appropriate round the year and for all occasions. Buster will display specialty gifts in front desk for festivals like New Year, Valentines’ day, Easter, Halloween, Christmas and etc. The specialty gift sets to serve both purposes of stimulating sales and decorating the store to lift up spirits. F) Newspapers & Magazine The top five Best selling newspapers are available in Buster’s. 6 – 8 different categories of magazines about fashions, accessories, entertainment, computers, automobiles to cover varied customers’ desires. 4. Pricing Strategy As mentioned in the product strategy section, most of the categories are not common products as other convenience stores because Buster’s emphasis is on premium quality food and drinks. She is comparatively not facing harsh price comparison as other franchise convenience stores for different target customers. Buster’s customers, occupants of Sky Tower, mainly are yuppies and office ladies, who are willing to pay a little more for convenience and better quality. Therefore, Buster’s price ranges for key products are : ? Pre-wrapped sandwiches US$4. 0 – US$5. 5. ? Premium quality and healthy snacks US$2. 5 – US$7. 0 ? Canned/bottled beverages US1. 2 – US$3. 0 ? Common products that are also available in other convenience stores : 5 to 10 percent higher than them. Target is to reach gross margin (sales deduct cost of goods) at 37. 5 – 38% 4. 5 Promotion Strategy Buster’s customer base is concentrated and close-by, they will pass by the store everyday when they go to work. Location is our best promotion tool. Occupants of Sky Tower will know the existence of Buster, so our focus of promotion is to attract them to stop by Buster’s and to experience the difference with other ordinary convenience stores. They will be impressed by our friendly service, wide ranges and unique food and beverages. Word-of-mouth will be our largest promoter. A) Flyers Flyers, an effective and inexpensive way to notify people in Sky Tower and neighborhood buildings that their store â€Å"Buster’s† is opening soon. Flyers will be passed around at the building entrance a week before grand opening. On face side of flyers is an attractive designer sketch of the Buster’s store (sketch is used to be more attractive than photo or words), and on the reverse side is a list of product items that will be available in Buster’s. Distribution of flyers will be continuous after Buster’s is opened. Distribution spots will also be increased to cover the neighborhood buildings. B) Buster’s Card For initial purchase exceeding US$10, a Buster’s Card will be provided with a Buster’s logo stamp on it. Each $10 purchase onwards will earn a stamp. When accumulated to 5 stamps, a free gift will be given. This is effective to stimulate customers to buy more, or to request their colleagues to consolidate the purchase (Word-of-mouth advertising). Gifts are selected products from the store such as snack, stationery, chocolate, etc and will be changed each month to maintain freshness of the game. . 6 Competition Despite of having the competitive edge of location, we anticipate Buster’s will face competition from 2 areas. A) Convenience Stores This competition will be from national franchises such as 7-11 and Circle K. They have established extensive network of chain stores and are well-known to Hong Kong people. People are almost pass by two to three these conveni ence stores in their everyday life. Due to consolidation of bulk purchase, these franchises obtain strong bargaining power with suppliers for both costs of goods and payment terms. There is one 7-11 store located in the main street, 8 minutes walking distance from Sky Tower, and one Circle K in the opposite corner to 7-11. It is inevitably Sky Tower people will pass by these stores. Buster’s strategy in competing with these stores is not pricing but differentiation. ? Product flexibility Franchise convenience stores are selling standardized products regardless of demographic/geographic needs. Buster’s customer base is concentrated and focused. Products are selected according to their lifestyle, habits and preferences. We are also flexible and prompt to alter products items base on customers’ and sales feedbacks. ? Unique and high quality food and beverages Buster’s target is to have 70% of product items not identical to those convenience stores. Our tasty homemade sandwich is a typical example while other stores are selling mass produced sandwiches. ? Customers’ relationship Buster’s customers are actually our neighbors that we are working in the same building. This benefits us to build close relationship while other convenience stores focus on speedy in-and-out service. B) Plagiarist Start-up capital of lobby convenience store is comparatively lower than other main street retailing stores or franchise convenience stores. Low entrance barrier will attract people who want a start-up venture by copying the same concept as Buster’s. 5. Operation 1. Location of the business The new business venue of Buster’s will be located in the lobby floor of Sky Tower, a new office building in No. 23 Harbor Road, Kennedy District, Hong Kong. When Lydia, owner of the first Buster’s store, decided to open the second store, she had gone through serious research and calculation because location is essential to be successful and profitable. The following listed are factors why Sky Tower is the right place. ? Scale and income level of Customer base Sky Tower is an A-grade commercial building, tenants are mainly big corporations in business relating to international trading, banking and investment, insurance, accounting and etc. Anticipated total occupants will be 3,000 to 4,000. Most of them are professionals and/or high income level employees. This creates a beneficial customer base for Buster’s. ? Close by location of the two Buster’s Stores Sky Tower is just two blocks away from the first Buster’s store, this creates advantage for the owner to manage the two stores in the long run. In addition, the two stores can help each other if there is urgency for products that are out of stock. Staff can deliver the urgently needed goods to the other store within 10 minutes. ? Surroundings Sky Tower’s surroundings are also commercial buildings, with some exclusive restaurants and casual cafe. No convenience store located in adjacent buildings, just two which are 8 to 10 minutes walking distance. All these neighbors are valuable and potential for Buster’s. 2. Operation of the business A) Hours of Operation The common working hours for offices (white collar) in Hong Kong is 9:00 AM to 6:00: PM, Monday to Friday, some work on Saturday 9:00 AM to 1:00 PM. For Buster’s, business hours is 8:00 AM to 7:30 PM Monday to Friday, 8:30 AM to 2:00 PM on Saturday. Opening at 8:00AM is to serve breakfast for customers. Close at 7:30 PM is to take care of the needs for customers who are required for over-time works which is very common in Hong Kong. To ensure Buster’s employees are not exhausted by long working hours, operation will be in two-shift. The 2 employees work from 8:00 AM to 5:00 PM, and the shop manager (that is the owner) take the second shift from 10:00AM to 7:30PM. B) Service Procedures Friendly service is Buster’s emphasis and promise to our customers. This must be clearly shared with employees that without their efforts, Buster’s will not get success. They are required to follow the below listed service procedures to ensure a cheerful shopping experience to every customers. ? Greeting with smile Greet every customer with a friendly smile who enters the shop. For familiar customers, chat with them to build-up an on-going relationship. ? Serve efficiently and effectively For customers who have clear decision on what to buy, serve them efficiently. For customers who are browsing, hesitating what to buy or unfamiliar with Buster’s products, staff must to offer help by providing advices/recommendations or a brief introduction of Buster’s products according to customers’ desires. Nevertheless, no hard sale, customers are still welcomed without purchase. ? Interaction When customers prepare to pay and leave, we must to say â€Å"Thank you† and â€Å"Goodbye† with eye-contact and friendly smile. This is the last process step and interaction with customers in a transaction, it is vital to leave a cheerful image in their mind which can be deep-rooted. C) Inventory management Effective inventory management is essential for Buster’s to maintain wide variety of product items in limited space. Ultimate goal is to maintain a minimal but adequate stock and make replenishment in a weekly or bi-weekly basis depend on products’ feature and turn-over. POS system will be employed to control in-and-out systematically and to minimize human error. Cashier will input sold items automatically. Every end of the day, Christine (Shop’s supervisor) to generate and check inventory status report and pass to Shop Manager for analysis and deciding which items needed to replenish. Christine is also responsible to input data everyday when suppliers deliver goods to ensure inventory record is up-to-date. 6. Legal Issues The following listed legal documents and licenses will be well prepared and to ensure they are all completed and valid before the launch of Buster’s. Business license in partnership proprietor basis ? â€Å"Buster’s† trade mark registration ? Tenancy Agreement with Sky Tower Property Management Office ? Employment contract with the two Buster’s employees ? Purchase Medical insurance for employees ? Business Insurance Legal Consultant will be hired to ensure accuracy of legal documents and coverage . 7. Challenges A) Sustainability of Buster’s competitive edge Location is Buster’s competitive edge as we are close to the concentrated customer base. This edge will be threatened if there are any new retail tores open in the surrounding areas, they can be hypermarket or new concept food stores that tempting Sky Tower people willing to sacrifice the convenience but to walk a little bit far to try new shopping experience. B) Constantly excite customers Our customer base is young, high-income group; they have strong purchasing power that leads them to have extensive options. They pursue for premium quality and trendy commodities. It is an on-going challenge for Buster’s to keep having products that excite customers. – End –